"Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess." — Matt Levine, Bloomberg Opinion “Money Stuff” columnist “the bird is freed” - Elon Musk (@elonmusk) October 27, 2022 When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled workforce, motivate them to get “extremely hardcore,” and supercharge Twitter’s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk said. “I did it to try and help humanity, whom I love.” Once Musk charged into the Twitter headquarters, the command-and-control playbook Musk honed at Tesla and SpaceX went off the rails immediately. Distilling hundreds of hours of interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone. You’ll hear from employees who witnessed the destruction of their workplace in real-time, seeing years of progress to fight disinformation and hate speech wiped out within a matter of months. There’s the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk’s inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss’s worst instincts. This is the story of Twitter, but it’s also a chronicle of the post-pandemic labor movement, a war between executives and a workforce newly awakened to their rights and needs. Riveting, character-driven, and filled with jaw-dropping revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It’s the next best thing to being there, and you won’t have to sleep in the Twitter office to get the scoop.

Recommended on 1 episode:

Will A.I. Break the Internet? Or Save It?

The internet is in decay. Do a Google search, and there are so many websites now filled with slapdash content contorted just to rank highly in the algorithm. Facebook, YouTube, X and TikTok all used to feel more fun and surprising. And all these once-great media companies have been folding or shedding staff members, unable to find a business model that works. And into this weakened internet came the flood of A.I.-generated junk. There’s been a surge of spammy news sites filled with A.I.-generated articles. TikTok videos of A.I.-generated voices reading text pulled from Reddit can be churned out in seconds. And self-published A.I.-authored books are polluting Amazon listings. According to my guest today, Nilay Patel, this isn’t just a blip, as the big platforms figure out how to manage this. He believes that A.I. content will break the internet as we know it. “When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely,” Patel told me “Recommendation algorithms break down completely. Our ability to discern what is real and what is false breaks down completely. And I think, importantly, the business models of the internet break down completely.” Patel is one of the sharpest observers of the internet, and the ways technology has shaped and reshaped it. He’s a co-founder and the editor in chief of The Verge, and the host of the “Decoder” podcast. In this conversation, we talk about why platforms seem so unprepared for the storm of A.I. content; whether an internet filled with cursory A.I. content is better or worse than an internet filled with good A.I. content; and if A.I. might be a kind of cleansing fire for the internet that enables something new and better to emerge.

Books recommended:

• 📕  The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank
• 📘  Liar in a Crowded Theater: Freedom of Speech in a World of Misinformation by Jeff Kosseff
• 📗  Substance: Inside New Order by Peter Hook
• 📙  Everything I Need I Get from You by Kaitlyn Tiffany
• 📕  Extremely Hardcore: Inside Elon Musk's Twitter by Zoë Schiffer
• 📘  Beyond Measure: The Hidden History of Measurement from Cubits to Quantum Constants by James Vincent

Nilay Patel April 5, 2024 6 books recommended

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