The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
by John R. Zaller
ISBN 13: 978-0521407861
Book description

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.


Recommended on 1 episode:

Democrats Need to Face Why Trump Won
After the last election, there were all kinds of theories about where Democrats went wrong. But now, four months later, we have a lot more data – and it tells a few clear stories. David Shor is the head of data science at Blue Rose Research, a Democratic polling firm, which does an enormous amount of surveying of the electorate. A few weeks ago, Shor was walking me through a deck he made of key charts and numbers that explain the election results. And I thought this would be good to do in public. Because this is information that doesn’t just help explain what went wrong for Democrats in 2024. It’s a set of hard truths they need to keep in mind to mount a comeback in 2026 and 2028. This episode is also a bit of an experiment. It works great in audio. But on YouTube, you can actually see the slides. So if you’re up for a video podcast, this is a good one to start with: https://www.youtube.com/@EzraKleinShow This episode contains strong language.
David Shor March 18, 2025 3 books recommended
View
by @zachbellay