UPDATED FOR THE 2016 ELECTION The book Politico calls “ Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab , journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Recommended on 1 episode:

Democrats Need to Face Why Trump Won

After the last election, there were all kinds of theories about where Democrats went wrong. But now, four months later, we have a lot more data – and it tells a few clear stories. David Shor is the head of data science at Blue Rose Research, a Democratic polling firm, which does an enormous amount of surveying of the electorate. A few weeks ago, Shor was walking me through a deck he made of key charts and numbers that explain the election results. And I thought this would be good to do in public. Because this is information that doesn’t just help explain what went wrong for Democrats in 2024. It’s a set of hard truths they need to keep in mind to mount a comeback in 2026 and 2028. This episode is also a bit of an experiment. It works great in audio. But on YouTube, you can actually see the slides. So if you’re up for a video podcast, this is a good one to start with: https://www.youtube.com/@EzraKleinShow This episode contains strong language.

Books recommended:

• 📕  The Hollow Parties: The Many Pasts and Disordered Present of American Party Politics (Princeton Studies in American Politics) by Daniel Schlozman, Sam Rosenfeld
• 📘  The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) by John R. Zaller
• 📗  The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg

David Shor March 18, 2025 3 books recommended

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